Marketing channel feed

Mar­ket­ingRx roundup: Fishawack re­brands as Avalere Health; BMS, Gilead, Am­gen re­up clin­i­cal di­ver­si­ty pro­gram

Last year
Pharma

Emer­gent re­cruits NFL Hall of Famer for Nar­can opi­oid over­dose cam­paign

Last year
Pharma

Klick’s lat­est health tech us­es a per­son’s voice and ar­ti­fi­cial in­tel­li­gence to de­tect di­a­betes

Last year

Jin­gle all the way? Phar­ma mar­keters adapt their mu­sic strate­gies for chan­nels like Tik­Tok

Last year

Mar­ket­ingRx roundup: Amer­i­cans still di­vid­ed over Covid boost­ers; Am­gen ramps up ac­tiv­i­ty on Threads

Last year

Op­ti­miz­eRx builds out pa­tient DTC mar­ket­ing with $95M ac­qui­si­tion

Last year
Deals
Pharma

Flag­ship Pi­o­neer­ing re­casts its cor­po­rate brand with ‘Big­ger Leaps’ tagline and am­bi­tion

Last year
Pharma

More than 'just a rash': In­cyte taps Mandy Moore in atopic der­mati­tis cam­paign

Last year
Pharma

FDA’s drug pro­mo­tion watch­dog plans study around ad­her­ence claims in phar­ma ads

Last year
Pharma

Su­per­nus drafts NFL sports­cast­er in me­dia and so­cial blitz for AD­HD med Qel­bree

Last year
Pharma

Sanofi and Har­ris Poll glob­al he­mo­phil­ia study finds ‘trou­bling dis­con­nect’ be­tween pa­tients and providers

Last year
Pharma

No­vavax de­buts Covid vac­ci­na­tion cam­paign with celebri­ty spokesper­son as mil­lions of US dos­es ship

Last year
Pharma

Mar­ket­ingRx roundup: Phar­ma brands get cre­ative on In­sta­gram; J&J re­ups health eq­ui­ty chal­lenge

Last year
Pharma

How CVS and Wal­greens are be­com­ing phar­ma’s new big ad­ver­tis­ing strat­e­gy

Last year
Pharma

Astel­las pro­pos­es ‘More Not Flash­es' in first brand­ed ad for Veozah menopause treat­ment

Last year
Pharma

Gal­der­ma re­news an­nu­al breast can­cer aware­ness cam­paign with per­son­al sto­ries of sur­vivors

Last year
Pharma

Pfiz­er and Ab­b­Vie oral mi­graine drugs earn top spots with physi­cians, sur­vey finds

Last year
Pharma

Bausch Health’s Sal­ix tack­les stig­ma around brain con­di­tion caused by acute liv­er dis­ease

Last year

Newest FDA-ap­proved opi­oid use dis­or­der drug en­ters the mar­ket with flex­i­ble dos­ing

Last year
Pharma

Mar­ket­ingRx roundup: Phar­mas nab ‘green­est’ awards; Gilead spon­sors ESG ex­ec­u­tive con­fer­ence

Last year
Pharma

Bris­tol My­ers notch­es di­ver­si­ty gains af­ter re­vamp­ing its clin­i­cal tri­al lo­ca­tion strat­e­gy

Last year
Pharma

Hori­zon de­buts lat­est thy­roid eye dis­ease TV com­mer­cials as Am­gen merg­er nears

Last year
Pharma

GSK’s Vi­iV Health­care set to launch sec­ond sea­son of LGBTQ+ Lat­inx ‘te­len­ov­ela-style’ pod­cast with celeb voic­es

Last year

In­de­pen­dent phar­ma and health­care ad agency The Bloc takes its busi­ness around the world

Last year
First page Previous page 78910111213 Next page Last page
A service from the Financial Times