Marketing channel feed – Endpoints News

Marketing channel feed

Amgen centers cancer patients’ voices in new YouTube series

Last year

PBM association launches ad campaign pushing back on drugmakers' lobbying ‘power’ amid congressional pressure

Last year

MarketingRx roundup: Biogen begins social awareness around postpartum depression; Pharma marketers in the NBA games

Last year

Viatris re-ups medical education sponsorship pledge, adds health equity to primary care training

Last year

Astellas, Seagen add firefighter messaging in bladder cancer awareness campaign

3 years ago

Genentech sponsors fashion-forward models walking and rolling the runway again in SMA encore show

3 years ago

Gilead adds more patient representation in next phase of HIV med Biktarvy campaign

3 years ago

Novo Nordisk makes the case it’s more than Wegovy in new corporate ad campaign

3 years ago

Veeva adds generative AI tool for pharma reps as it rolls out new software platform

3 years ago

MarketingRx roundup: Moderna, Pfizer, J&J top pharmas on innovation list; Bristol Myers taps IPG for media

3 years ago

Americans may not understand survival nuances in cancer brand commercials, FDA research finds

3 years ago

Lung association calls for more Black Americans to join clinical trials in pharma-backed effort

3 years ago

Eli Lilly renews Twitter activity with a new handle and 'limited' advertising and posting

3 years ago

Eli Lilly highlights power of 'future memories' in latest Verzenio ad for metastatic breast cancer

3 years ago

Novo Nordisk pauses ad campaign for obesity drug Wegovy amid unprecedented demand

3 years ago

AbbVie nabs seventh FDA approval for Rinvoq, adds Crohn’s disease indication

3 years ago

AbbVie tackles ‘gutsy’ conversation in social media series for IBD sufferers

3 years ago

Acorda TV streaming ad for Parkinson’s drug resonates with viewers

3 years ago

Pfizer shakes up agency roster under new marketing chief

3 years ago

Podcast ad spending rises among pharma companies, as the audio channel booms across industries

3 years ago

MarketingRx roundup: Pharma ad boost on YouTube; Merck re-ups lung cancer test social advocacy

3 years ago

Diabetes and obesity experts on social media call emerging class of drugs ‘game changers’ — Harris Poll

3 years ago

Bayer launches 'Seeing Red' campaign to raise awareness for Mirena's use in heavy periods

3 years ago

AstraZeneca changes up asthma campaign, moves to highlight control for hard-to-control subtype

3 years ago

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