Marketing channel feed

Bris­tol My­ers de­buts first pso­ri­a­sis drug ad on Gram­mys, lead­ing cho­rus of phar­ma brands

3 years ago
Pharma

BeiGene re­veals men­tal health and can­cer care gap in study, de­buts dig­i­tal re­sources

3 years ago
Pharma

Gilead com­bines ar­ti­fi­cial in­tel­li­gence and art to draw at­ten­tion and hope to MBC

3 years ago
Pharma

J&J’s Janssen ‘Blue Jack­et’ fash­ion show re­turns to run­way for prostate can­cer aware­ness

3 years ago
Pharma

City of Hope re­brands ac­quired Can­cer Treat­ment Cen­ters of Amer­i­ca net­work un­der its own name

3 years ago
Pharma

No­vo Nordisk notch­es big GLP-1 sales amid re­bound­ing sup­plies, but cau­tions on fu­ture 'pe­ri­od­ic con­straints'

3 years ago
Pharma

Pfiz­er scores high­est spend­ing dur­ing NFL sea­son among phar­ma ad­ver­tis­ers — iS­pot analy­sis

3 years ago
Pharma

Mar­ket­ingRx roundup: Pub­li­cis takes can­cer work­place ef­fort to Su­per Bowl; Phar­ma ad­ver­tis­ers still spend big on TV

3 years ago
Pharma

Q&A: No­vo Nordisk mar­ket­ing chief aims to change the con­ver­sa­tion around obe­si­ty, even as so­ci­ety has its own plans

3 years ago
Pharma

Roche’s Genen­tech de­buts next it­er­a­tion of MS cam­paign, high­lights ex­pe­ri­ences in Black com­mu­ni­ty

3 years ago
Pharma

UCB, No­vo Nordisk, Gilead rank high­est among phar­mas for HCP cus­tomer ex­pe­ri­ence — sur­vey

3 years ago
Pharma

'Tis the sea­son: GSK ad­dress­es win­ter virus surges with celebri­ty and in­flu­encer vac­cine aware­ness cam­paigns

3 years ago
Pharma

Har­ris Poll breaks down #JPM23 con­fer­ence’s hottest top­ics and pop­u­lar peo­ple among in­dus­try ex­perts

3 years ago

No­var­tis re-en­lists spokescelebri­ty Ken Jeong for Xi­idra movie trail­er spoof cam­paign

3 years ago
Pharma

Sanofi takes to Tik­Tok and In­sta­gram to tar­get mil­len­ni­als and old­er Gen Z par­ents for RSV ed­u­ca­tion

3 years ago
Pharma

Pfiz­er taps Pink, Michael Phelps and oth­er celebri­ties in lat­est Covid cam­paign

3 years ago
Pharma

Q&A: As­traZeneca res­pi­ra­to­ry/im­munol­o­gy mar­ket­ing chief talks ad strate­gies with in­flu­encers, per­son­al­iza­tion and more

3 years ago
Pharma

Mar­ket­ingRx: Bio­gen's new CEO talks DTC for de­pres­sion drug can­di­date; Ab­b­Vie de­buts Skyrizi TV ad for Crohn’s

3 years ago
Pharma

Ad­vo­ca­cy group ac­cus­es No­vo Nordisk of vi­o­lat­ing FDA's 'fair bal­ance' ad­ver­tis­ing rules

3 years ago
Pharma
FDA+

Ab­b­Vie cuts rib­bon on can­cer pa­tient and fam­i­ly re­treat space at St. Jude, fund­ed by $50M pledge

3 years ago
Pharma

Af­ter Lil­ly com­plaint, No­var­tis pulls claim in DTC can­cer drug ad

3 years ago
Pharma

Sanofi, Ab­b­Vie, MSD pledge with Pub­li­cis and con­sumer brand co­hort to end can­cer stig­ma at work

3 years ago
Pharma

As­traZeneca ex­pands chron­ic kid­ney dis­ease 'Tar­get' cam­paign for Farx­i­ga

3 years ago
Pharma

Urovant taps celebri­ty ad­vo­cate and pa­tient Hol­ly Robin­son Peete for over­ac­tive blad­der ed­u­ca­tion

3 years ago
Pharma
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