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Marketing channel feed
Merck's latest 'Why Vaccines' campaign seeks to better inform vaccine-hesitant moms
3 years ago
Pharma
Roivant’s Dermavant debuts first-ever TV commercial for psoriasis cream Vtama
3 years ago
Pharma
Pharma renewable energy co-op sparks broader supplier push, follows Walmart's lead
3 years ago
Pharma
Gaming for pharma: Real Chemistry adds video game marketing to agency expertise
3 years ago
Pharma
Pharma reputation falls again, notching double-digit downturn over past year in US — survey
3 years ago
Pharma
MarketingRx roundup: Amgen and StoryCorps launch health equity series; AbbVie's $40M math and science school opens
3 years ago
Pharma
Takeda goes back to school, teaming up with Discovery Education for health equity initiative
3 years ago
Pharma
Biggest drug companies halted Twitter ad buys after Lilly insulin spoof
3 years ago
Pharma
Rare in common: Health Union's newest social community aims to connect across rare diseases
3 years ago
Pharma
ViiV takes to the couch for conversations about HIV in its new ‘Science on the Sofa’ series
3 years ago
Pharma
Predictive marketing moves into electronic health records, targeting doctors at exact points of care
3 years ago
Pharma
GSK once again tops drug accessibility ranking, with J&J and AstraZeneca close behind
3 years ago
Pharma
Ecommerce marketing for pharma? Agency adds new specialty unit with eye to future
3 years ago
Pharma
Will the doctor see you now? Pharma sales reps juggle digital and in-person calls amid docs’ selectiveness
3 years ago
Q&A: Novo Nordisk sustainability leader details US 'Cities,' pro cycling and more to drive diabetes awareness
3 years ago
Pharma
MarketingRx roundup: Pfizer advances Cibinqo TV campaign; Jazz teams again with cancer non profit
3 years ago
Pharma
Horizon doubles down on Krystexxa marketing to physicians with ‘green stuff’ imagery
3 years ago
Pharma
Eli Lilly pulls millions in Twitter advertising after fake account debacle — report
3 years ago
Pharma
Pharma and healthcare ads miss the mark on realistic portrayals of women — study
3 years ago
Pharma
Reckitt launches initiative to identify people with undiagnosed chronic lung disease
3 years ago
Pharma
Klick Health fills out global team leadership roles, continues push on ‘reimagined’ agency model
3 years ago
Pharma
AstraZeneca doubles down on COPD awareness efforts during national awareness month
3 years ago
Pharma
Oncologists respond best to short, precise and data-rich marketing messages, study finds
3 years ago
Pharma
Twitter advertising pause or persist? Pharmas quietly weigh options in uncertain time
3 years ago
Pharma
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