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Marketing channel feed
'Not Today, Flu': Sanofi enlists Seinfeld star Jason Alexander to boost flu vaccinations this fall
3 years ago
Pharma
AbbVie unveils 'See Yourself' Botox campaign, days after new rival approved
3 years ago
Pharma
AbbVie sponsors online atopic dermatitis documentary debut, reveals new lifestyle data
3 years ago
Pharma
MarketingRx roundup: Amgen ‘summer of science’ sunsets Instagram run; Pfizer vaults into top 10 of consumer loyal brands
3 years ago
Pharma
Social media meets science in ‘Lab Shenanigans’ with TikTok-famous researcher — and sometimes Pfizer partner
3 years ago
Pharma
Adagio adopts new name, adds Covid cocktail candidate in ‘new day’ bid after initial drug development woes
3 years ago
Pharma
Merck Foundation debuts $20M health equity fund focused on cancer care
3 years ago
Pharma
Pharma companies need to speak the right language to reach growing Hispanic patient populations
3 years ago
Pharma
Pharma and healthcare digital ad spending slows after pandemic increase, but still headed for $20B — report
3 years ago
Pharma
Genentech, Novartis re-up chronic hive campaign with celebrity comedian spokesperson
3 years ago
Pharma
Kyowa Kirin bolsters campaign to close racial disparity gap in rare ‘lymphoma of the skin’
3 years ago
Pharma
Sun Pharma enlists dermatology HCPs to talk about personal acne experiences in new campaign
3 years ago
Pharma
MarketingRx roundup: Pfizer boosts science with pop culture takes on Facebook; BMS, Jazz debut new SU2C teams
3 years ago
Pharma
Nothing to laugh about: What happened to humor in pharma advertising?
3 years ago
Pharma
Leading healthcare agency notches double-digit growth for first half, driven by digital shifts and full pipelines
3 years ago
Pharma
Merck spells out access, environmental goals in latest ESG report
3 years ago
Pharma
Specialty drug market jumps, driven by new users — not higher price tags — and more biosimilar uptake
3 years ago
Pharma
Klick scoops up Google healthcare chief for new leading role
3 years ago
Pharma
Annual brand planning underway, but it’s about time for a disruption, says former Big Pharma commercial leader
3 years ago
Pharma
Currax doubles down on ‘pioneer’ weight-loss med Contrave in newly energized obesity drug market
3 years ago
Pharma
Medtronic taps former Disney star Jennifer Stone to promote insulin pen
3 years ago
Pharma
Pfizer picks up first chief marketing officer from big tech Alphabet’s Verily
3 years ago
People
Pharma
Pharma's day in court: Is the daily downpour of lawsuits giving pharma companies a bad rep?
3 years ago
Pharma
MarketingRx roundup: J&J cyclists hit the road for annual cancer research ride; Gilead, Pfizer top patient view in Asia
3 years ago
Pharma
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