Marketing channel feed

Phar­mas spend mil­lions on di­a­betes ad­ver­tis­ing, but few pa­tients can re­call brand names — sur­vey

3 years ago
Pharma

'Messy at best': Is the US re­peat­ing the same Covid mis­steps with mon­key­pox mes­sag­ing?

3 years ago
Pharma

Mar­ket­ingRx roundup: Ab­b­Vie re­fresh­es Skyrizi and Rin­voq cam­paigns; Ab­bott inks Weight­Watch­ers deal

3 years ago
Pharma

Ab­b­Vie sur­veys emo­tion­al im­pact of chron­ic leukemia con­di­tion, finds 'roller coast­er' of emo­tions

3 years ago
Pharma

AARP push­es for Medicare ne­go­ti­a­tions in TV ad as Con­gress tees up drug pric­ing leg­is­la­tion vote

3 years ago
Pharma

Phar­ma brands chill in the phar­ma­cy re­tail aisle with new style ads on re­frig­er­a­tion screens

3 years ago
Pharma

Am­gen diss­es drug pric­ing bill, while amp­ing $4B rare drug com­pa­ny deal and up­com­ing Hu­mi­ra biosim launch

3 years ago
Pharma

Bris­tol My­er­s' on­line ini­tia­tive ad­vo­cates work sup­port for MS pa­tients and care­givers

3 years ago
Pharma

Drug pro­mo­tion en­force­ment so far sim­i­lar un­der new FDA chief, with just 4 let­ters in first half of 2022

3 years ago
Pharma
FDA+

Mar­ket­ingRx roundup: Bio­haven study links mi­graine and men­tal health; B+L bows Tik­Tok chal­lenge

3 years ago
Pharma

Gran­flu­encers and boom­flu­encers: Is the hip­ster old­ster so­cial me­dia trend mov­ing to phar­ma?

3 years ago
Pharma

Bio­gen's new SMA aware­ness cam­paign in Spain spot­lights the 'in­vis­i­ble' care­givers

3 years ago
Pharma

Ab­b­Vie, No­vo Nordisk TV ads gen­er­ate most search­es in first half of 2022, ad track­er finds

3 years ago
Pharma

Trans­plant Games kick off in San Diego, rais­ing or­gan do­na­tion aware­ness, com­mu­ni­ty and hope

3 years ago
Pharma

Graphite Bio de­buts cor­po­rate brand cam­paign with ‘Cure’ as­pi­ra­tions, even years ahead of drug ap­proval

3 years ago
Pharma

Eye-catch­ing pho­tos spot­light pa­tients in No­var­tis’ ITP dig­i­tal and so­cial aware­ness cam­paign

3 years ago
Pharma

Mar­ket­ingRx roundup: My­ovant, Pfiz­er launch first Myfem­bree ads; IPG Health gath­ers med­comm agen­cies

3 years ago
Pharma

Q&A: CMO and de­vel­op­ment chief Di­et­mar Berg­er says Sanofi is 'right there at the table' on di­ver­si­ty ef­forts

3 years ago
Pharma

Take­da casts fa­mil­iar fix­ture for IBD pa­tients in lat­est En­tyvio cam­paign

3 years ago
Pharma

Idor­sia adds Olympic gold medal­ist and in­som­nia pa­tient Lind­sey Vonn to its celebri­ty spokesper­son ros­ter

3 years ago
Pharma

VM­LY&R Health adds new man­ag­ing di­rec­tor and cre­ative head, with aims to match phar­mas' pa­tient fo­cus

3 years ago
Pharma

Gilead dou­bles down on HIV pre­ven­tion, treat­ment amid Covid set­backs and await­ing FDA de­ci­sion on long-act­ing can­di­date

3 years ago
Pharma

Phar­ma reps re­turn to doc­tors' of­fices, but dig­i­tal chan­nels re­main im­por­tant, new da­ta show

3 years ago
Pharma

FDA slaps Im­prim­is­Rx with a warn­ing let­ter over spon­sored ar­ti­cles in med­ical jour­nals

3 years ago
Pharma
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