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Marketing channel feed
GlaxoSmithKline tees up ‘Haleon’ brand name for consumer healthcare spinoff
4 years ago
Pharma
Tracking mental health: Lundbeck partnership debuts US mapping dashboard tool
4 years ago
Pharma
Omnipod gets in the game with diabetes-themed island in ‘Animal Crossing’
4 years ago
Pharma
A famous pug, a girl and an original song headline Horizon’s latest rare disease awareness campaign
4 years ago
Pharma
Merck taps three oncology chiefs to take over Human Health, divvying up role held by Frank Clyburn
4 years ago
Pharma
With FDA nods and third-shot OKs, Moderna and Pfizer boost vaccine ads – and booster messages
4 years ago
Pharma
MarketingRx roundup: Super Bowl scores last minute ad from diagnostic; BBC spotlights AstraZeneca vaccine
4 years ago
Pharma
From ‘functional’ to emotional, Amgen’s marketing for cancer bone med Xgeva shifts to patients’ stories
4 years ago
Pharma
Mobile app developer adds disease-specific modules for patients – and pharma partners
4 years ago
Pharma
J&J’s Janssen suits up again for prostate cancer awareness at NY Fashion Week and Blue Jacket show
4 years ago
Pharma
Novo Nordisk wins over doctors with AI email subject lines — and a human touch
4 years ago
Pharma
Super Bowl beyond the big brands: Biopharmas get creative around 'the Game'
4 years ago
Pharma
Aduhelm reignites questions around ties between pharma and patient advocacy orgs
4 years ago
Pharma
Bristol Myers Squibb, Pfizer renew appeal for heart symptom checks in ‘No Time to Wait’ campaign
4 years ago
Pharma
MarketingRx roundup: AbbVie debuts Qulipta migraine TV ads; Lilly focuses on Olympic athlete in boycotted Games
4 years ago
Pharma
Neurologists pass on Aduhelm again. Most agree with CMS decision to limit coverage, study finds
4 years ago
Pharma
Genmab, Seagen want cervical cancer to be seen in new 'CeMe' campaign along with patient advocates
4 years ago
Pharma
All for one: Sanofi unveils modern new corporate brand — and bids adieu to Pasteur and Genzyme names
4 years ago
Pharma
Organon launches day-off campaign to encourage business leaders to prioritize women's health
4 years ago
Pharma
MarketingRx Q&A: Evofem CEO Saundra Pelletier on frank conversations and disrupting the contraception market
4 years ago
Pharma
MarketingRx roundup: Hologic goes to the Super Bowl with Mary J. Blige; Horizon bows Graves’ disease TV ad
4 years ago
Pharma
Weight loss spinout Gelesis ditches promotional staff after SPAC fail — report
4 years ago
Pharma
Hologic plans Super Bowl ad with Mary J. Blige to show women ‘Real Love’ means health checkups
4 years ago
Pharma
AstraZeneca adds chronic kidney disease TV ad to Farxiga portfolio
4 years ago
Pharma
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